Slider

Birmingham Royal Ballet website – generated with Repertoire

Birmingham Royal Ballet published their planned productions for the Birmingham Hippodrome today and you can find the listing here. What is great, for us, about this is that it shows some of the new features in Masque Repertoire (our content management system for the performing arts), allowing all the information about a production to appear […]

Read More…

>Birmingham Royal Ballet wins South Bank Award!

>Birmingham Royal Ballet has one an award for Director David Bintley and his ballet E=mc² at ITV’s The South Bank Show Awards. “Based on Einstein’s Theory of Relativity, E=mc², choreographed by Birmingham Royal Ballet’s Director David Bintley, enjoyed its world premiere at Birmingham Hippodrome in September 2009 as part of the triple bill Quantum Leaps […]

Read More…

>How many flavours of JAM do you have?

Segmentation is based on a principle: everyone is different; and a hope: but in certain aspects they are not that different – people can be grouped together based on some similarities and grouped in large enough bundles to make marketing cost effective. “Segmentation is a compromise between the homogenous mass and the single individual”1 Segmentation […]

Read More…

When is technology successful?

I think of technology as anything that is developed to make our lives easier and more productive (although not necessarily better). However, not all technology developments are successful. Some fail to be adopted and vanish into the blue yonder, possibly even some good ones. Some get remembered as a quirky or amusing anecdote, most disappear […]

Read More…

Purcell 350th Anniversary celebration by HYM

I went to a splendid concert by Harrow Young Musicians last Sunday at St John’s, Smith Square. The first half was a lively combination of steel pans and symphonic winds and the second half featured tenorCarlos Nogueira, accompanied by the HYM Symphony performing “On Wenlock Edge” by Ralph Vaughan Williams. However the main focus was […]

Read More…

‘Still Life’ at the Penguin Café

Yesterday I was visiting Birmingham Royal Ballet and was fortunate enough to catch a rehearsal of ‘Still Life’ at the Penguin Café. I have to confess I was amazed: The music was at times haunting others inspirational; the costumes were stunning; and the use of a simple but evocative sets and lighting set the whole […]

Read More…

Customer retention vs Customer acquisition

I had an interesting conversation over lunch yesterday. We were discussing why new customer initiatives seem to be much more attractive to marketeers than customer retention activities. Even though all our marketing eduction, and experience, tell us that it is much cheaper to sell to existing customers and patrons yet it seems that more effort […]

Read More…

Slider