SMXi: case-print Archives - Systematic Marketing Ltd
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Protect your brand from ‘creative’ team members

Most organisations have a dusty document (or a pdf file) somewhere that outlines their brand guidelines. Given that the development of your brand takes time, effort – and doesn’t come cheap, it’s important that all that investment pays off. The Marketing Department should be familiar with how your logo appears, it’s relative size, positioning, background […]

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