a little bit of thought Archives

Who’s to blame for that?

One of the issues in data collection is how we use it. I have always prescribed that data is used as an aid to decision making, but all too often is used as a method of control and apportioning blame. A recent report on the use of, and future direction for, data in the US […]

No Distractions

When working from home it is easy to fall prey to the many distractions that the internet and social media puts in our way. As much as we like to think we have our routine pegged down and self-control in abundance it is easy to instantly react to that Facebook notification or that WhatsApp message. […]

Coca-Cola – a life in design

Since its invention in 1886 by Colonel John Pemberton as a cure for his morphine addiction, the Coca-Cola logo has become a familiar sight globally. Although the coca was removed in 1903, the recipe has remained unchanged all these years. Even today, the name Coca-Cola is synonymous with its iconic glass bottle. After nearly a […]

A little bit of thought

Last week I went along to the Middlesex University DProf summer bbq – and very nice it was to. We all got our name badges, but instead of them being emblazoned with the Middlesex Uni logo, they were each personalised with our company logos. A very nice touch, and a sensible one. The idea was […]

Business Cards – better with a little thought

I get to see a fair few business cards when I’m out and about. Many are absolutely fine, some are tacky, some flashy, some are even whole little booklets (which I will probably never read). The problem I have, and I am sure I am not alone, is that when I am going through them […]

Complaining customers, a right painful opportunity

Seth Godin posted a blog “The complaining customer doesn’t want a refund” and it reminded me of a lesson I learnt many years ago. Back in the mists of time when I was doing a stint in a sales office when one of the reps received a call from a disgruntled customer. The rep, while […]

Developing software is for geeks…

is a phrase that is banded around “A LOT”. The truth of the matter is that the people who spend their working lives simplifying and connecting complex and multi-layered processes are amongst the world’s best problem solvers. Now, let’s be realistic developers can attract (whether fairly or not) a label of ‘geekdom’. They are an […]