We all know the old adadge that selling to new customers costs a lot more than selling to existing ones, so perhaps we should just stop chasing new ones – in these austere times that might make sense. However, as I’ve mentioned here before (Customer Acquisition vs Customer Retention), it does seem that going after […]
Category: technology
When is technology successful?
I think of technology as anything that is developed to make our lives easier and more productive (although not necessarily better). However, not all technology developments are successful. Some fail to be adopted and vanish into the blue yonder, possibly even some good ones. Some get remembered as a quirky or amusing anecdote, most disappear […]
The secret life of a password
Passwords. Our access to the internet, to the services we need every day …. and a hindrance when we can’t remember them or we have to reset them. And when we do, we have to use upper case, lower case, numbers, symbols and it must be at least 8 characters long….it seems just too much […]
Submit to HMRC online even if your donations management system doesn’t support it
How are you getting on with the new requirement to submit Gift Aid claims electronically? Our latest software, GiftAider makes submitting your claims painless. It fully integrates with your existing system and is very simple to use. It manages the whole process whether you submit 1 or 500,000 donations at a time. As well as […]
Meeting Pepper
Meet Pepper. Pepper as you can see is a robot and robotics is a major element in technology education at Middlesex University. Having Pepper, along with Nao and Baxter, allows students to get to grips with programming robots which is a key future skill. Although these 3 are the popular image of a robot most robot’s […]
Should You Build a Mobile App or Mobile Website? [infographic]
Infographic by MDG Advertising […]
Was that technology I just used?
Last week I was at the Arts Marketing Association Digiday where Carol Jones made the comment that “… it’s not about the tech, done properly you don’t even notice it”. Immediately my thoughts jumped back to our first brochure (about 1990!) which started with a quote that “… the true test of successful implementation of […]
3d Pottery at the Ritterman
When you enter the Ritterman Building the first thing you are likely to see is the 3d pot maker. This is an excellent example of integrating different technologies . While the pot is created using the 3d printer the shape of the pot is governed by the number of tweets that mention Middlesex University – so […]
Online security
Think you do enough to remain secure while online? Password security has been a hot topic recently (a subject we will return to in a later blog) but you need to be ever vigilant as more sophisticated threats emerge on an almost daily basis. We’ve put together the following checklist to ensure your data and […]
Is it time for a System Upgrade?
As your organisation grows and changes, then a system upgrade will be needed to assist in that growth. If you are finding that things are not as efficient as you suspect they could be, it might be time to take a long, hard look at your current softsare systems and consider what’s working and what […]
