SMXi: technology Archives - Systematic Marketing Ltd
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3d Pottery at the Ritterman

When you enter the Ritterman Building the first thing you are likely to see is the 3d pot maker. This is an excellent example of integrating different technologies . While the pot is created using the 3d printer the shape of the pot is governed by the number of tweets that mention Middlesex University – so […]

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Was that technology I just used?

Last week I was at the Arts Marketing Association Digiday where Carol Jones made the comment that “… it’s not about the tech, done properly you don’t even notice it”. Immediately my thoughts jumped back to our first brochure (about 1990!) which started with a quote that “… the true test of successful implementation of […]

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When is technology successful?

I think of technology as anything that is developed to make our lives easier and more productive (although not necessarily better). However, not all technology developments are successful. Some fail to be adopted and vanish into the blue yonder, possibly even some good ones. Some get remembered as a quirky or amusing anecdote, most disappear […]

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Rollercoaster in the basement?

You know that you are only moving a few centimetres at most but you really, really do want to hold on! This is project in the basement (along with some other interesting stuff) which links up an Oculus Rift 3d headset with a seat from a flight simulator. With a clever bit of programming you […]

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