SMXi: Blog - Page 2 of 11 - Systematic Marketing Ltd
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Protect your brand from ‘creative’ team members

Most organisations have a dusty document (or a pdf file) somewhere that outlines their brand guidelines. Given that the development of your brand takes time, effort – and doesn’t come cheap, it’s important that all that investment pays off. The Marketing Department should be familiar with how your logo appears, it’s relative size, positioning, background […]

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Every penny counts

As a charity, fund-raising is front and centre. Donations are the lifeblood that keeps the engines running and the valuable services they support available to those who need them. Being a charity gives you some tax breaks and one is that, for every penny you raise, the tax-man will give you an additional 25% reclaimed from […]

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5 reasons why you should be using a CRM system for your business

If your business involves communication with customers, a CRM system (or customer relationship management system) is bound to be vital in reaching your goals. With the ability to manage all communications and details related to both existing and potential customers, there are loads of reasons why a CRM system is important for your business. Learn […]

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When technology succeeds

This is a quote that we used in out original brochure, it was true then, it’s true now. “IT (information technology) is both the cause of problems and the source of solutions, but is not the magic touchstone. Its implementation is by people, its utilisation is by people, the ultimate arbiters of success or failure, […]

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The Ritterman Building at Middlesex University

I was recently invited to have a gander at the new £18m Ritterman Building at Middlesex University which provides astate-of-the-art teaching facility for technology and design. Environmental sustainability is at the heart of the Ritterman building as part of the University’s commitment in reducing our environmental impact. Sustainable features include solar panels, a bio-diverse green […]

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Rollercoaster in the basement?

You know that you are only moving a few centimetres at most but you really, really do want to hold on! This is project in the basement (along with some other interesting stuff) which links up an Oculus Rift 3d headset with a seat from a flight simulator. With a clever bit of programming you […]

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