SMXi: Blog - Page 3 of 10 - Systematic Marketing Ltd
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LiveBase is 20!

When we first developed LiveBase® back in the mists of the 1990’s it was to provide an easily managed  dynamic element for web sites that were, for the large part, static and updated via FTP. LiveBase was first  used to power the news and events sections of the National Trust website and it’s second use was for […]

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Uncanny Valley – why clowns are scary

Coulrophobia – the medical term for fear of clowns – is quite common, although not always a pathological fear, you sense they are creepy. Well it turns out that there is a good reason for this. While psychologists think it stems from their transgressive behaviour (unpredictable and antisocial), neurobiology has a different take and is […]

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What’s in a name?

Naming companies is a strange business. It was 25 years ago that we chose the name Systematic Marketing and it can’t be described as a very scientific process. Of course back then we didn’t have domain names to worry us and so I don’t think anyone had thought of combining a colour with an animal. […]

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10 Web design trends for 2015

The Next Web has identified 10 web design trends we are likely to see over the next 12 months: Longer scrolling sites – as mobile devices become more important there is a switch to longer scrolling pages rather than lots of links Story telling and interaction – content has always been important but telling a […]

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Day 14: Keep going!

Enthusiasm and motivation are the best habits fundraisers can have.  Schedule some time daily to create your enthusiasm habit; here are five things you can try: If you haven’t come across it yet, make time to read Hildy Gottlieb’s article, The Sound a Thank You Makes.  Try putting her concept into practice and regularly spend some […]

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AMA Conference 2014

It’s the first morning at the AMA conference in Bristol. At the Watershed, temperature climbing, no air con except an open window and some fans. But we are set up and waiting for the rush. […]

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Day 13: Grants & Funding

The world of grant making is evolving.  Below are the best websites where you can access guidance on applying for grants plus advice on how to manage a relationship with a funder. These sites contain more sources, more commentary and more funding analysis than anywhere else. Subscribe online at the individual websites. Warning… these websites can […]

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Day 12: Check your materials

It’s important to ensure you are sending a consistent message with every piece of material that’s posted online or sent to potential donors.  This includes obvious things like your website and social media posts, and other items such as your email footer and Skype status.  Include a personal story: why you’re raising money, why it’s […]

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Day 11: Why do people give?

For any charity trying to raise money, understanding what motivates people to give is pretty useful.  However, people’s motivations can be complex.  Here are a few of the most important reasons why people donate: They are affected personally by the cause (think heart disease or cancer) They are thankful that they aren’t affected by the […]

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