Day 9: Apply for a Google Grant

You may not have heard of it, but Google Ad Grants is the non-profit edition of AdWords, Google’s online advertising tool. As part of its nonprofit programme, Google gives eligible charities $10,000 (£5,800) a month to spend on AdWords, Google’s pay-per-click advertising system. Not only that, if you spend at least $9,500 (£5,545) in two months of the previous 12 […]

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Day 11: Why do people give?

For any charity trying to raise money, understanding what motivates people to give is pretty useful.  However, people’s motivations can be complex.  Here are a few of the most important reasons why people donate: They are affected personally by the cause (think heart disease or cancer) They are thankful that they aren’t affected by the […]

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Every penny counts

As a charity, fund-raising is front and centre. Donations are the lifeblood that keeps the engines running and the valuable services they support available to those who need them. Being a charity gives you some tax breaks and one is that, for every penny you raise, the tax-man will give you an additional 25% reclaimed from […]

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Day 8: Set Realistic Goals

Your fundraising goals should be a stretch, but not to the point that they become impossible.  As you get closer to your target amount, raise it to encourage people to continue donating.  Avoid reaching the situation where prospective donors decide not to donate because you have almost reached your goal.   […]

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Does Gift Aid increase charitable giving?

Last month’s report on Gift Aid and reliefs on donations from the National Audit Office raised this interesting question (press release here). Gift Aid is an important source of income for charities – in 2012/13 about £1bn was paid in Gift Aid (about 2% of all chastity income) and £940m was provided as tax relief […]

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Day 13: Grants & Funding

The world of grant making is evolving.  Below are the best websites where you can access guidance on applying for grants plus advice on how to manage a relationship with a funder. These sites contain more sources, more commentary and more funding analysis than anywhere else. Subscribe online at the individual websites. Warning… these websites can […]

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Day 14: Keep going!

Enthusiasm and motivation are the best habits fundraisers can have.  Schedule some time daily to create your enthusiasm habit; here are five things you can try: If you haven’t come across it yet, make time to read Hildy Gottlieb’s article, The Sound a Thank You Makes.  Try putting her concept into practice and regularly spend some […]

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Day 5: Work on your relationships

Work on relationships with people already supporting you. If your existing supporters feel appreciated they are more likely to champion your cause to family and friends.  Make sure to always acknowledge each donation, if you don’t, donors may feel disaffected and are less likely to donate in the future. #FundraisingFortnight […]

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Day 12: Check your materials

It’s important to ensure you are sending a consistent message with every piece of material that’s posted online or sent to potential donors.  This includes obvious things like your website and social media posts, and other items such as your email footer and Skype status.  Include a personal story: why you’re raising money, why it’s […]

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