SMXi: charity Archives - Systematic Marketing Ltd
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Every penny counts

As a charity, fund-raising is front and centre. Donations are the lifeblood that keeps the engines running and the valuable services they support available to those who need them. Being a charity gives you some tax breaks and one is that, for every penny you raise, the tax-man will give you an additional 25% reclaimed from […]

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Day 11: Why do people give?

For any charity trying to raise money, understanding what motivates people to give is pretty useful.  However, people’s motivations can be complex.  Here are a few of the most important reasons why people donate: They are affected personally by the cause (think heart disease or cancer) They are thankful that they aren’t affected by the […]

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Day 5: Work on your relationships

Work on relationships with people already supporting you. If your existing supporters feel appreciated they are more likely to champion your cause to family and friends.  Make sure to always acknowledge each donation, if you don’t, donors may feel disaffected and are less likely to donate in the future. #FundraisingFortnight […]

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Day 8: Set Realistic Goals

Your fundraising goals should be a stretch, but not to the point that they become impossible.  As you get closer to your target amount, raise it to encourage people to continue donating.  Avoid reaching the situation where prospective donors decide not to donate because you have almost reached your goal.   […]

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Day 6: Make the most of social media

Twitter, Facebook, Pinterest and LinkedIn are just some of the tools that can help you promote your charity and send messages to volunteers about how they can help. It’s easy, quick, free and the message can be spread fast to different audiences. Social media is about building a long-term relationship with your supporters, and this […]

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Day 12: Check your materials

It’s important to ensure you are sending a consistent message with every piece of material that’s posted online or sent to potential donors.  This includes obvious things like your website and social media posts, and other items such as your email footer and Skype status.  Include a personal story: why you’re raising money, why it’s […]

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