SMXi: charities Archives - Systematic Marketing Ltd
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Day 12: Check your materials

It’s important to ensure you are sending a consistent message with every piece of material that’s posted online or sent to potential donors.  This includes obvious things like your website and social media posts, and other items such as your email footer and Skype status.  Include a personal story: why you’re raising money, why it’s […]

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Day 13: Grants & Funding

The world of grant making is evolving.  Below are the best websites where you can access guidance on applying for grants plus advice on how to manage a relationship with a funder. These sites contain more sources, more commentary and more funding analysis than anywhere else. Subscribe online at the individual websites. Warning… these websites can […]

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Day 14: Keep going!

Enthusiasm and motivation are the best habits fundraisers can have.  Schedule some time daily to create your enthusiasm habit; here are five things you can try: If you haven’t come across it yet, make time to read Hildy Gottlieb’s article, The Sound a Thank You Makes.  Try putting her concept into practice and regularly spend some […]

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Day 11: Why do people give?

For any charity trying to raise money, understanding what motivates people to give is pretty useful.  However, people’s motivations can be complex.  Here are a few of the most important reasons why people donate: They are affected personally by the cause (think heart disease or cancer) They are thankful that they aren’t affected by the […]

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Every penny counts

As a charity, fund-raising is front and centre. Donations are the lifeblood that keeps the engines running and the valuable services they support available to those who need them. Being a charity gives you some tax breaks and one is that, for every penny you raise, the tax-man will give you an additional 25% reclaimed from […]

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