SMXi: Uncategorized Archives - Systematic Marketing Ltd
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Have you discovered Approval Pipeline yet?

If you’re a printer or graphic designer, the challenge of getting designs and layouts approved is often tricky. One extra name on the email list can cause a meltdown. If you’re working with a printer or graphic design agency, you may have experienced the pain of what happens when different people are viewing different versions […]

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Uncanny Valley – why clowns are scary

Coulrophobia – the medical term for fear of clowns – is quite common, although not always a pathological fear, you sense they are creepy. Well it turns out that there is a good reason for this. While psychologists think it stems from their transgressive behaviour (unpredictable and antisocial), neurobiology has a different take and is […]

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Day 14: Keep going!

Enthusiasm and motivation are the best habits fundraisers can have.  Schedule some time daily to create your enthusiasm habit; here are five things you can try: If you haven’t come across it yet, make time to read Hildy Gottlieb’s article, The Sound a Thank You Makes.  Try putting her concept into practice and regularly spend some […]

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Day 3: Fundraising requires skills and expertise

If you think that anybody can fundraise you are mistaken.  Fundraising takes skills and hard work; the best fundraisers can make a huge difference to the fortunes of your charity.  Appoint a smart, fast-learning team and offer them plenty of training and support.  Bear in mind that it’s important to hire a fundraiser to raise […]

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