SMXi: Blog - Page 10 of 10 - Systematic Marketing Ltd
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When is technology successful?

I think of technology as anything that is developed to make our lives easier and more productive (although not necessarily better). However, not all technology developments are successful. Some fail to be adopted and vanish into the blue yonder, possibly even some good ones. Some get remembered as a quirky or amusing anecdote, most disappear […]

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Purcell 350th Anniversary celebration by HYM

I went to a splendid concert by Harrow Young Musicians last Sunday at St John’s, Smith Square. The first half was a lively combination of steel pans and symphonic winds and the second half featured tenorCarlos Nogueira, accompanied by the HYM Symphony performing “On Wenlock Edge” by Ralph Vaughan Williams. However the main focus was […]

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An interesting project

I have just received an email from ResCen (Centre for research into creation in the performing arts, based at Middlesex University UK) which introduces a fascinating project they are now working on. They have just started DANSCROSS, a collaborative venture with The Beijing Dance Academy. What particularly attracted me was the theme that they are […]

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JAM today, jam tomorrow

If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]

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Customer retention vs Customer acquisition

I had an interesting conversation over lunch yesterday. We were discussing why new customer initiatives seem to be much more attractive to marketeers than customer retention activities. Even though all our marketing eduction, and experience, tell us that it is much cheaper to sell to existing customers and patrons yet it seems that more effort […]

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