>Birmingham Royal Ballet has one an award for Director David Bintley and his ballet E=mc² at ITV’s The South Bank Show Awards. “Based on Einstein’s Theory of Relativity, E=mc², choreographed by Birmingham Royal Ballet’s Director David Bintley, enjoyed its world premiere at Birmingham Hippodrome in September 2009 as part of the triple bill Quantum Leaps […]
>How many flavours of JAM do you have?
Segmentation is based on a principle: everyone is different; and a hope: but in certain aspects they are not that different – people can be grouped together based on some similarities and grouped in large enough bundles to make marketing cost effective. “Segmentation is a compromise between the homogenous mass and the single individual”1 Segmentation […]
Navigation – when every page is the home page
Interesting time over the weekend. The back button on my browser stopped working! You really don’t realise how much you use it until it’s not there and it really makes you appreciate good navigation on websites. How easy is it to get to what you are looking for? How simple to get back to the […]
When is technology successful?
I think of technology as anything that is developed to make our lives easier and more productive (although not necessarily better). However, not all technology developments are successful. Some fail to be adopted and vanish into the blue yonder, possibly even some good ones. Some get remembered as a quirky or amusing anecdote, most disappear […]
Purcell 350th Anniversary celebration by HYM
I went to a splendid concert by Harrow Young Musicians last Sunday at St John’s, Smith Square. The first half was a lively combination of steel pans and symphonic winds and the second half featured tenorCarlos Nogueira, accompanied by the HYM Symphony performing “On Wenlock Edge” by Ralph Vaughan Williams. However the main focus was […]
An interesting project
I have just received an email from ResCen (Centre for research into creation in the performing arts, based at Middlesex University UK) which introduces a fascinating project they are now working on. They have just started DANSCROSS, a collaborative venture with The Beijing Dance Academy. What particularly attracted me was the theme that they are […]
JAM today, jam tomorrow
If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]
‘Still Life’ at the Penguin Café
Yesterday I was visiting Birmingham Royal Ballet and was fortunate enough to catch a rehearsal of ‘Still Life’ at the Penguin Café. I have to confess I was amazed: The music was at times haunting others inspirational; the costumes were stunning; and the use of a simple but evocative sets and lighting set the whole […]
Customer retention vs Customer acquisition
I had an interesting conversation over lunch yesterday. We were discussing why new customer initiatives seem to be much more attractive to marketeers than customer retention activities. Even though all our marketing eduction, and experience, tell us that it is much cheaper to sell to existing customers and patrons yet it seems that more effort […]
