SMXi: Fundraising Fortnight Archives - Systematic Marketing Ltd
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Day 5: Work on your relationships

Work on relationships with people already supporting you. If your existing supporters feel appreciated they are more likely to champion your cause to family and friends.  Make sure to always acknowledge each donation, if you don’t, donors may feel disaffected and are less likely to donate in the future. #FundraisingFortnight […]

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Day 2: Ask for donations

Most Trustees would like to raise money simply by broadcasting how great their cause is, how great their need is, and then waiting for donations to roll in. However, even the best newsletters and media articles don’t raise much money. Asking people directly and passionately raises money, and there’s no shortcut to this. However, stopping […]

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Day 12: Check your materials

It’s important to ensure you are sending a consistent message with every piece of material that’s posted online or sent to potential donors.  This includes obvious things like your website and social media posts, and other items such as your email footer and Skype status.  Include a personal story: why you’re raising money, why it’s […]

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Day 9: Apply for a Google Grant

You may not have heard of it, but Google Ad Grants is the non-profit edition of AdWords, Google’s online advertising tool. As part of its nonprofit programme, Google gives eligible charities $10,000 (£5,800) a month to spend on AdWords, Google’s pay-per-click advertising system. Not only that, if you spend at least $9,500 (£5,545) in two months of the previous 12 […]

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Day 6: Make the most of social media

Twitter, Facebook, Pinterest and LinkedIn are just some of the tools that can help you promote your charity and send messages to volunteers about how they can help. It’s easy, quick, free and the message can be spread fast to different audiences. Social media is about building a long-term relationship with your supporters, and this […]

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Day 13: Grants & Funding

The world of grant making is evolving.  Below are the best websites where you can access guidance on applying for grants plus advice on how to manage a relationship with a funder. These sites contain more sources, more commentary and more funding analysis than anywhere else. Subscribe online at the individual websites. Warning… these websites can […]

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Day 11: Why do people give?

For any charity trying to raise money, understanding what motivates people to give is pretty useful.  However, people’s motivations can be complex.  Here are a few of the most important reasons why people donate: They are affected personally by the cause (think heart disease or cancer) They are thankful that they aren’t affected by the […]

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Fundraising Fortnight

The last few years have been particularly tough for the charity sector as it’s had to find new ways to operate and interact with the government whilst meeting the needs of those it serves. A period of economic growth followed swiftly by recession has seen income levels under pressure at exactly the time when charity […]

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