SMXi: Blog - Page 4 of 11 - Systematic Marketing Ltd
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Day 12: Check your materials

It’s important to ensure you are sending a consistent message with every piece of material that’s posted online or sent to potential donors.  This includes obvious things like your website and social media posts, and other items such as your email footer and Skype status.  Include a personal story: why you’re raising money, why it’s […]

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Day 11: Why do people give?

For any charity trying to raise money, understanding what motivates people to give is pretty useful.  However, people’s motivations can be complex.  Here are a few of the most important reasons why people donate: They are affected personally by the cause (think heart disease or cancer) They are thankful that they aren’t affected by the […]

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Day 9: Apply for a Google Grant

You may not have heard of it, but Google Ad Grants is the non-profit edition of AdWords, Google’s online advertising tool. As part of its nonprofit programme, Google gives eligible charities $10,000 (£5,800) a month to spend on AdWords, Google’s pay-per-click advertising system. Not only that, if you spend at least $9,500 (£5,545) in two months of the previous 12 […]

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Day 8: Set Realistic Goals

Your fundraising goals should be a stretch, but not to the point that they become impossible.  As you get closer to your target amount, raise it to encourage people to continue donating.  Avoid reaching the situation where prospective donors decide not to donate because you have almost reached your goal.   […]

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Day 5: Work on your relationships

Work on relationships with people already supporting you. If your existing supporters feel appreciated they are more likely to champion your cause to family and friends.  Make sure to always acknowledge each donation, if you don’t, donors may feel disaffected and are less likely to donate in the future. #FundraisingFortnight […]

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