SMXi: content management Archives - Systematic Marketing Ltd
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Birmingham Royal Ballet website – generated with Repertoire

Birmingham Royal Ballet published their planned productions for the Birmingham Hippodrome today and you can find the listing here. What is great, for us, about this is that it shows some of the new features in Masque Repertoire (our content management system for the performing arts), allowing all the information about a production to appear […]

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Was that technology I just used?

Last week I was at the Arts Marketing Association Digiday where Carol Jones made the comment that “… it’s not about the tech, done properly you don’t even notice it”. Immediately my thoughts jumped back to our first brochure (about 1990!) which started with a quote that “… the true test of successful implementation of […]

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Up Close and Personal

“By the end of 2012 there will be more connected devices than people on Earth”: the first sentence of Heather Maitland‘s article really kicks off The latest edition of JAM is a very timely look at mobile marketing. A host of excellent articles that build up to the final one (well it’s in the middle […]

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>Another version of Cinderella from Birmingham Royal Ballet?

Further to my post the other day about David Bintley’s incredible new version of Cinderella, we find that BR are actually producing a second version!  The same score, on the same scale and with the same ambitious production values… but with a very different choreographic team. Following on from the hugely successful Ballet Hoo! project, […]

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