Day 6: Make the most of social media

smTwitter, Facebook, Pinterest and LinkedIn are just some of the tools that can help you promote your charity and send messages to volunteers about how they can help. It’s easy, quick, free and the message can be spread fast to different audiences.

Social media is about building a long-term relationship with your supporters, and this could be more impactful than frequent calls for donations. Look at other things you can ask your community to do to support you like sharing an image, telling their friends about your work or changing their profile picture.

Don’t forget to share images in your posts; a recent survey found that those organizations who add an image to their pages raised on average 33% more than those who didn’t.


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