SMXi: Case Studies Archive - Systematic Marketing Ltd
+44 (0)20 7100 6010
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Case Studies

Specialist Content Management for the Performing Arts

Birmingham Royal Ballet

Summary

A content management system bringing together performers, repertoire, venues, performances and a media library.

Features
  • Controlled Access to management system
  • Content management and linked media library
  • Fully featured reporting including daily casting notices
  • Links to external systems

Platforms   Mobile App | Web | Windows Desktop | Windows Server

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Membership Scheme Management System

Birmingham Royal Ballet

Summary

A membership management system with web integration and renewal reminder workflows

Features
  • Multiple membership categories
  • Gift Aid management
  • Renewal reminder generation
  • Web integration

Platforms   Windows Server | Windows Desktop | Web

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Personalised promotional URLs

Brita Water Filters / Inc Direct

Summary

The first part of this project was to take a list of Brita prospects/customers and to create a unique, short URL for each of them. The URL was then mail merged into promotional material sent to the targets. The other part was to create a website that recognised the unique URL and displayed customised information for the user.

Features
  • Personalised URL
  • Integrated website
  • Reporting

Platforms   Web | Windows Server

Campaign Statistics Collection and Reporting (CATS and EATS)

Economist Intelligence Unit/The Economist

Summary

This system collected marketing response and conversion data for all marketing activity worldwide and provided decision support analysis for planning future campaigns and activity.

Features
  • Response and Conversion Analysis
  • Statistical analysis
  • Advanced Reporting

Platforms   Windows Server | Windows Desktop

Marketing Asset Ordering System

Rank Organisation / Inc Direct

Summary

Enable all local outlets to order customised multi media marketing collateral while retaining control of the brand

Features
  • Controlled Access
  • Marketing Asset Management
  • Integration of Print, Email, Mail Merge, SMS
  • Invoice Generation
  • Interface with printers and delivery platforms

Time: 8 years, Continuous Development

Time to first release: 2 months

Platforms   Web | Windows Server | Windows Desktop

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Multi Currency, Multilingual On-line Donations System

Sightsavers International

Summary

Collect donations, both single and committed giving, using the web from anywhere in the World

Features
  • Multilingual templating system
  • Multi currency handling
  • Full featured backend management system
  • Integration with multiple payment processors
  • Integrate with 3rd party CRM systems

Time: 17 years continuous development

Platforms   Web | Windows Server | Windows Desktop

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Point of Sale Merchandise Distribution

iForce / United Biscuits / Red Bull / Spirit Group

Summary

Provide a web based facility enabling sales reps to order point of sale support material for delivery to shops

Features
  • Controlled Access
  • Stock Management
  • Integration with despatch system and delivery tracking
  • Package/Pallet count calculation

Time: 8 years, Continuous Development

Time to first release: 6 weeks

Platforms   Web | Windows Server | Windows Desktop

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Data Consolidation and Customer Marketing System (DMACS)

Economist Intelligence Unit

Summary

This system collected data from 250+ systems worldwide in around 120 formats and on multiple types of media. Detailed deduplication processes combined this into a single database system for managing marketing communications.

Features
  • Data integration
  • Regional access control to data
  • Complex database querying
  • Reporting

Platforms   Windows Server | Windows Desktop

Online graphical statistics site

JLL

Summary

A website that allows users to view comparative data on towns and cities across Europe using data visualisation to make the statistics come alive.

Features
  • Controlled Access
  • Comparative statistics
  • Multi system integration
  • Links to the report libraries
  • Multi company development team
  • Data Visualization

Platforms   Windows Server | Web | Microsoft SQL Server

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On-line Membership System

The National Trust

Summary

Provide a web based portal to enable people to become members of the National Trust

Features
  • Complex membership selections and wizard
  • Secure Portal
  • Full featured backend management system
  • Payments with Credit Cards and Direct Debit
  • Integration with 3rd party CRM systems

Time: 12 years

Platforms   Web | Windows Server | Windows Desktop

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