Case Studies Archive - Systematic Marketing Ltd

Case Studies

Multi Currency, Multilingual On-line Donations System

Sightsavers International

Summary

Collect donations, both single and committed giving, using the web from anywhere in the World

Features

Multilingual templating system
Multi currency handling
Full featured backend management system
Integration with multiple payment processors
Integrate with 3rd party CRM systems

Time: 17 years continuous development

Platforms Web | Windows Server | Windows Desktop

Marketing Asset Ordering System

Rank Organisation / Inc Direct

Summary

Enable all local outlets to order customised multi media marketing collateral while retaining control of the brand

Features

Controlled Access
Marketing Asset Management
Integration of Print, Email, Mail Merge, SMS
Invoice Generation
Interface with printers and delivery platforms

Time: 8 years, Continuous Development

Time to first release: 2 months

Platforms Web | Windows Server | Windows Desktop

Data Consolidation and Customer Marketing System (DMACS)

Economist Intelligence Unit

Summary

This system collected data from 250+ systems worldwide in around 120 formats and on multiple types of media. Detailed deduplication processes combined this into a single database system for managing marketing communications.

Features

Data integration
Regional access control to data
Complex database querying
Reporting

Platforms Windows Server | Windows Desktop

Personalised promotional URLs

Brita Water Filters / Inc Direct

Summary

The first part of this project was to take a list of Brita prospects/customers and to create a unique, short URL for each of them. The URL was then mail merged into promotional material sent to the targets. The other part was to create a website that recognised the unique URL and displayed customised information for the user.

Features

Personalised URL
Integrated website
Reporting

Platforms Web | Windows Server

On-line Membership System

The National Trust

Summary

Provide a web based portal to enable people to become members of the National Trust

Features

Complex membership selections and wizard
Secure Portal
Full featured backend management system
Payments with Credit Cards and Direct Debit
Integration with 3rd party CRM systems

Time: 12 years

Platforms Web | Windows Server | Windows Desktop

Campaign Statistics Collection and Reporting (CATS and EATS)

Economist Intelligence Unit/The Economist

Summary

This system collected marketing response and conversion data for all marketing activity worldwide and provided decision support analysis for planning future campaigns and activity.

Features