The first part of this project was to take a list of Brita prospects/customers and to create a unique, short URL for each of them. The URL was then mail merged into promotional material sent to the targets. The other part was to create a website that recognised the unique URL and displayed customised information for the user.
This system collected data from 250+ systems worldwide in around 120 formats and on multiple types of media. Detailed deduplication processes combined this into a single database system for managing marketing communications.
Import data and create up to 100,000 multi page invoices a day with a fast turn around
Provide a web based facility enabling sales reps to order point of sale support material for delivery to shops
Provide a web based portal to enable people to become members of the National Trust
A website that allows users to view comparative data on towns and cities across Europe using data visualisation to make the statistics come alive.
A content management system bringing together performers, repertoire, venues, performances and a media library.
Collect donations, both single and committed giving, using the web from anywhere in the World
Enable all local outlets to order customised multi media marketing collateral while retaining control of the brand
A membership management system with web integration and renewal reminder workflows
