What is a QR Code? So you may have heard that QR Codes are set to become the ‘next big thing’ but thinking to yourself, what is a QR Code!? QR or Quick Response Codes are a type of two-dimensional barcode that can be read using smartphones and dedicated QR reading devices, that link directly […]
Colour QR Generator [click here]Also worth checking out these cool business cards which put QR codes to use. 20 QR Code Business Cards Design Inspiration What is a QR code? […]
Just stumbled upon this infographic today and thought I would share it. Its always interesting and highly useful to know this sort of stuff, also its worth noting you can find out this kind of information specifically for your own website if you check your google analytics. Personally I like to use Google Chrome 🙂 […]
Click here to find out more about Eric Whitacre’s Virtual Choir […]
Image via Wikipedia We know databases aren’t very sexy. But we also know they are integral to the smooth running of an arts organisation. And a good database can make the difference between a very successful arts organisation and one that’s struggling to make ends meet. You might be asking how a load of information […]
Image via Wikipedia 2011 has been a difficult year for arts organisations. Early this year 206 organisations found out they had had their applications for funding rejected by the Arts Council. The impact of these funding cuts will depend to some extent on the size of the arts organisation you work in. If you are […]
Image via Wikipedia Because it makes you money. It’s quite simple really. If your website is really working for you then it will bring in more visitors. Not lots of random visitors, but exactly the right kind of visitors for your arts organisation. They’ll be looking to buy from you. And if your website works […]
You probably already have a website. You might quite like your website. It looks nice and you seem to get plenty of visitors. So it’s doing its job, right? When you first had your website built did you have a clear objective, did you know what you wanted to achieve once the website was up […]
First let’s wish a Happy Birthday to JAM (Journal of Arts Marketing) which has just celebrated its 10th birthday! And is it still jamming at 10? I think so, with this excellent issue dedicated to Friends and Membership schemes in the Arts. Very timely this, it arrived the day after I went to the excellent […]
We all know the old adadge that selling to new customers costs a lot more than selling to existing ones, so perhaps we should just stop chasing new ones – in these austere times that might make sense. However, as I’ve mentioned here before (Customer Acquisition vs Customer Retention), it does seem that going after […]
One question we keep getting asked is “how do I stop our newsletter being thrown into the junk mail box?”. If you are involved with email marketing, and I include newsletters in that, then this is obviously an important consideration. Avoiding the waste basket has been the goal of direct marketeers since direct mail started […]
“It’s not a good time to be talking about press and public relations” says Heather Maitland in the opening salvo of the latest JAM(1), but then goes on to do just that. And quite rightly too. The problem it seems is over saturation (read competition) and it has always been thus: proprietors were complaining of […]
I just read a short, but great blog from Adam Thurman on the Mission Paradox and following on from my blog the other day about email marketing seemed very timely. The one bit that says it all: “If I say the word “marketing” and all you think about is ads or Facebook you are thinking too […]
Just been having a look around some of our friends sites and I am still surprised at how many don’t get the basics right when it comes to search engine optimisation (SEO). I think the trouble is most people think that SEO is hard and takes a lot of work. Well, it can be time consuming […]
First of all let me say that as a consumer of vast amounts of email this is a great development from the recipients side of the equation – and it will become the norm. Hotmail is following a similar path and I wouldn’t be surprised to see it turn up in desktop apps such as […]
Further to my post the other day about David Bintley’s incredible new version of Cinderella, we find that BR are actually producing a second version! The same score, on the same scale and with the same ambitious production values… but with a very different choreographic team. Following on from the hugely successful Ballet Hoo! project, […]
Working with CMS: Content Management System In today’s web world any kind of design, which is going to be continually updated with content, needs a CMS. This database stores your site content and allows the site admin to work with an interface which means you can then add, modify and remove content at your will. […]
Birmingham Royal Ballet have an exciting project on at the moment. Later this year you will have a chance to see David Bintley’s new production of Cinderella at the Birmingham Hippodrome. This promises to be an exciting new interpretaion of Prokofiev’s ballet with John Macfarlane’s designs providing a very dramatic backdrop. One of the things […]
Social media is finding it’s feet. As I have mentioned in previous blogs it takes a long time, years, for something to establish its own identity and not just be a fancier (and maybe more useful) copy of something that has gone before. Social media is perhaps the start of the web moving into it’s […]
A new, free, exhibition opens on April 30th at The British Library called Magnificent Maps: Power, Propaganda and Art, running until September 19th, it brings together some of the most impressive wall maps ever created – some of which have never been exhibited before. Why are maps so fascinating? I just find myself being able […]
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