Segmentation is based on a principle: everyone is different; and a hope: but in certain aspects they are not that different – people can be grouped together based on some similarities and grouped in large enough bundles to make marketing cost effective. “Segmentation is a compromise between the homogenous mass and the single individual”1 Segmentation […]
Category: performing arts
‘Still Life’ at the Penguin Café
Yesterday I was visiting Birmingham Royal Ballet and was fortunate enough to catch a rehearsal of ‘Still Life’ at the Penguin Café. I have to confess I was amazed: The music was at times haunting others inspirational; the costumes were stunning; and the use of a simple but evocative sets and lighting set the whole […]
Birmingham Royal Ballet website – generated with Repertoire
Birmingham Royal Ballet published their planned productions for the Birmingham Hippodrome today and you can find the listing here. What is great, for us, about this is that it shows some of the new features in Masque Repertoire (our content management system for the performing arts), allowing all the information about a production to appear […]
Creating Cinderella
Birmingham Royal Ballet have an exciting project on at the moment. Later this year you will have a chance to see David Bintley’s new production of Cinderella at the Birmingham Hippodrome. This promises to be an exciting new interpretaion of Prokofiev’s ballet with John Macfarlane’s designs providing a very dramatic backdrop. One of the things […]
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