SMXi: >Which Comes First: The Design or The CMS? - Systematic Marketing Ltd
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>Which Comes First: The Design or The CMS?

Working with CMS: Content Management System

In today’s web world any kind of design, which is going to be continually updated with content, needs a CMS. This database stores your site content and allows the site admin to work with an interface which means you can then add, modify and remove content at your will.

Although a CMS can be designed and programmed specifically for a site it is necessary for you to first consider the type of CMS you are looking to work with. Free website platforms such and Drupal, Joomla and WordPress are available. Although a cheaper option maybe attractive you must match the best CMS available according your requirements – just because it looks cheaper in the short run doesn’t mean it will be over time.

The Relationship Between CMS and Design Brief

A problem we often come across when designing and working with clients is the relationship between the CMS and your design brief. I have begun to think why you shouldn’t specify your CMS as part of your design brief. With some potential clients we can sometimes find the first problem we come across is that the amalgamation of the brief for the technical side (content management system [CMS] and the customer relationship management [CRM]) with the design itself. To solve this problem you should assess these as two separate items and each should be approached separately.

A good CMS will support just about any design that it is thrown into the mix and any designer should conversely also be able to work with most CMS. In regards to implementation, we would always carry out all of the associated work anyway and it should be our main job to make sure the CMS templates correctly implement the design.

Of course it is also possible that over time we can see multiple designers working on a project, even on different parts of a sites design. So by having the technical infrastructure independent to the design company itself can give you much more flexibility. If you are attempting a much larger revamp of the site, why switch your CMS?

Keep the CMS at the Top of the Design Process

We should always put the CMS at the top of the design process; it is imperative that this is done first, before any of the design work. Lay the groundwork of the project with your CMS from this the rest of the design should flow. This is so that the CMS forms the foundation of any website allowing the website process to be much more productive.

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