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Category: search engine

Selling to new customers is just so costly

We all know the old adadge that selling to new customers costs a lot more than selling to existing ones, so perhaps we should just stop chasing new ones – in these austere times that might make sense. However, as I’ve mentioned here before (Customer Acquisition vs Customer Retention), it does seem that going after […]

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Posted in arts marketing, customers, marketing, profiling, retention, search engine, segmentation, technology

Have you got 5 minutes to spare? Then do some basic SEO.

Just been having a look around some of our friends sites and I am still surprised at how many don’t get the basics right when it comes to search engine optimisation (SEO). I think the trouble is most people think that SEO is hard and takes a lot of work. Well, it can be time consuming […]

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Posted in cms, content management, LiveBase, search engine, SEO

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