Campaign Statistics Collection and Reporting (CATS and EATS)

Summary

This system collected marketing response and conversion data for all marketing activity worldwide and provided decision support analysis for planning future campaigns and activity.

Features
  • Response and Conversion Analysis
  • Statistical analysis
  • Advanced Reporting


Platforms:
Windows Server | Windows Desktop

The Economist Intelligence Unit is the research and analysis division of Economist Group providing forecasting and advisory services through research and analysis, such as monthly country reports, five-year country economic forecasts, country risk service reports, and industry reports. 

Wikipedia




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