Being much more personal

I just read a short, but great blog from  Adam Thurman on the Mission Paradox and following on from my blog the other day about email marketing seemed very timely. The one bit that says it all: “If I say the word “marketing” and all you think about is ads or Facebook you are thinking too […]

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Day 14: Keep going!

Enthusiasm and motivation are the best habits fundraisers can have.  Schedule some time daily to create your enthusiasm habit; here are five things you can try: If you haven’t come across it yet, make time to read Hildy Gottlieb’s article, The Sound a Thank You Makes.  Try putting her concept into practice and regularly spend some […]

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Apps we like: British Red Cross First Aid

“If a friend or family member was having a heart attack or was choking, would you know how to help them? The free app features simple, easy advice on 18 everyday first aid scenarios, as well as tips on how to prepare for emergencies, from severe winter weather to road traffic accidents.” Designed to be […]

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When technology succeeds

This is a quote that we used in out original brochure, it was true then, it’s true now. “IT (information technology) is both the cause of problems and the source of solutions, but is not the magic touchstone. Its implementation is by people, its utilisation is by people, the ultimate arbiters of success or failure, […]

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