I just read a short, but great blog from Adam Thurman on the Mission Paradox and following on from my blog the other day about email marketing seemed very timely. The one bit that says it all: “If I say the word “marketing” and all you think about is ads or Facebook you are thinking too […]
Did you know that “71.2% of the organic traffic of E-commerce sites comes from Google?” I didn’t 🙂 check out this info-graphic to find out why you are losing sales. Infographic by – Website Optimization Company Invesp […]
From the end of September Gift Aid Claims will be different. The current R68(i) form will be no more and you will have to submit using one of 3 options: Complete on-line forms with attached spreadsheet (up to 1,000 claims per submission, but as many submissions as you like); Submit from your database on-line [direct […]
“It’s not a good time to be talking about press and public relations” says Heather Maitland in the opening salvo of the latest JAM(1), but then goes on to do just that. And quite rightly too. The problem it seems is over saturation (read competition) and it has always been thus: proprietors were complaining of […]
“By the end of 2012 there will be more connected devices than people on Earth”: the first sentence of Heather Maitland‘s article really kicks off The latest edition of JAM is a very timely look at mobile marketing. A host of excellent articles that build up to the final one (well it’s in the middle […]
Most Trustees would like to raise money simply by broadcasting how great their cause is, how great their need is, and then waiting for donations to roll in. However, even the best newsletters and media articles don’t raise much money. Asking people directly and passionately raises money, and there’s no shortcut to this. However, stopping […]
When we first developed LiveBase® back in the mists of the 1990’s it was to provide an easily managed dynamic element for web sites that were, for the large part, static and updated via FTP. LiveBase was first used to power the news and events sections of the National Trust website and it’s second use was for […]
