Most Trustees would like to raise money simply by broadcasting how great their cause is, how great their need is, and then waiting for donations to roll in. However, even the best newsletters and media articles don’t raise much money. Asking people directly and passionately raises money, and there’s no shortcut to this. However, stopping […]
If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]
How are you getting on with the new requirement to submit Gift Aid claims electronically? Our latest software, GiftAider makes submitting your claims painless. It fully integrates with your existing system and is very simple to use. It manages the whole process whether you submit 1 or 500,000 donations at a time. As well as […]
If you think that anybody can fundraise you are mistaken. Fundraising takes skills and hard work; the best fundraisers can make a huge difference to the fortunes of your charity. Appoint a smart, fast-learning team and offer them plenty of training and support. Bear in mind that it’s important to hire a fundraiser to raise […]
Membership Software is the backbone of your organisation, if you want success you have make sure you get your due diligence done first!
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I’m a big fan of eye-catching infographics, but this one is even more engaging, its a video!. Very interesting facts about Pinterest, how you should use it and how popular it is. […]
Enthusiasm and motivation are the best habits fundraisers can have. Schedule some time daily to create your enthusiasm habit; here are five things you can try: If you haven’t come across it yet, make time to read Hildy Gottlieb’s article, The Sound a Thank You Makes. Try putting her concept into practice and regularly spend some […]
