JAM today, jam tomorrow

If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]

Read More…

Fundraising Fortnight

The last few years have been particularly tough for the charity sector as it’s had to find new ways to operate and interact with the government whilst meeting the needs of those it serves. A period of economic growth followed swiftly by recession has seen income levels under pressure at exactly the time when charity […]

Read More…

Day 14: Keep going!

Enthusiasm and motivation are the best habits fundraisers can have.  Schedule some time daily to create your enthusiasm habit; here are five things you can try: If you haven’t come across it yet, make time to read Hildy Gottlieb’s article, The Sound a Thank You Makes.  Try putting her concept into practice and regularly spend some […]

Read More…