From the end of September Gift Aid Claims will be different. The current R68(i) form will be no more and you will have to submit using one of 3 options: Complete on-line forms with attached spreadsheet (up to 1,000 claims per submission, but as many submissions as you like); Submit from your database on-line [direct […]
“By the end of 2012 there will be more connected devices than people on Earth”: the first sentence of Heather Maitland‘s article really kicks off The latest edition of JAM is a very timely look at mobile marketing. A host of excellent articles that build up to the final one (well it’s in the middle […]
Membership Software is the backbone of your organisation, if you want success you have make sure you get your due diligence done first!
[…]
The British Library has unveiled an archive of UK websites (full story) to prevent a black hole. The project has been running since 2004 and aims to avoid “a digital black hole in UK web history”. One of the problems they face is copyright. They hope that Legal Deposit Libraries Act 2003 will be extended […]
Coulrophobia – the medical term for fear of clowns – is quite common, although not always a pathological fear, you sense they are creepy. Well it turns out that there is a good reason for this. While psychologists think it stems from their transgressive behaviour (unpredictable and antisocial), neurobiology has a different take and is […]
If you think that anybody can fundraise you are mistaken. Fundraising takes skills and hard work; the best fundraisers can make a huge difference to the fortunes of your charity. Appoint a smart, fast-learning team and offer them plenty of training and support. Bear in mind that it’s important to hire a fundraiser to raise […]
If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]
