Up Close and Personal

“By the end of 2012 there will be more connected devices than people on Earth”: the first sentence of Heather Maitland‘s article really kicks off The latest edition of JAM is a very timely look at mobile marketing. A host of excellent articles that build up to the final one (well it’s in the middle […]

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Very useful infographic explaining browser trends

Just stumbled upon this infographic today and thought I would share it. Its always interesting and highly useful to know this sort of stuff, also its worth noting you can find out this kind of information specifically for your own website if you check your google analytics. Personally I like to use Google Chrome 🙂 […]

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Day 2: Ask for donations

Most Trustees would like to raise money simply by broadcasting how great their cause is, how great their need is, and then waiting for donations to roll in. However, even the best newsletters and media articles don’t raise much money. Asking people directly and passionately raises money, and there’s no shortcut to this. However, stopping […]

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Fundraising Fortnight

The last few years have been particularly tough for the charity sector as it’s had to find new ways to operate and interact with the government whilst meeting the needs of those it serves. A period of economic growth followed swiftly by recession has seen income levels under pressure at exactly the time when charity […]

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Being much more personal

I just read a short, but great blog from  Adam Thurman on the Mission Paradox and following on from my blog the other day about email marketing seemed very timely. The one bit that says it all: “If I say the word “marketing” and all you think about is ads or Facebook you are thinking too […]

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