Click here to find out more about Eric Whitacre’s Virtual Choir […]
New things that technology enables: The Virtual Choir
Category: Uncategorized
JAM today, jam tomorrow
If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]
The press is dead, long live the press!
“It’s not a good time to be talking about press and public relations” says Heather Maitland in the opening salvo of the latest JAM(1), but then goes on to do just that. And quite rightly too. The problem it seems is over saturation (read competition) and it has always been thus: proprietors were complaining of […]
Have you discovered Approval Pipeline yet?
If you’re a printer or graphic designer, the challenge of getting designs and layouts approved is often tricky. One extra name on the email list can cause a meltdown. If you’re working with a printer or graphic design agency, you may have experienced the pain of what happens when different people are viewing different versions […]
Up Close and Personal
“By the end of 2012 there will be more connected devices than people on Earth”: the first sentence of Heather Maitland‘s article really kicks off The latest edition of JAM is a very timely look at mobile marketing. A host of excellent articles that build up to the final one (well it’s in the middle […]
Apps we like: British Red Cross First Aid
“If a friend or family member was having a heart attack or was choking, would you know how to help them? The free app features simple, easy advice on 18 everyday first aid scenarios, as well as tips on how to prepare for emergencies, from severe winter weather to road traffic accidents.” Designed to be […]
Uncanny Valley – why clowns are scary
Coulrophobia – the medical term for fear of clowns – is quite common, although not always a pathological fear, you sense they are creepy. Well it turns out that there is a good reason for this. While psychologists think it stems from their transgressive behaviour (unpredictable and antisocial), neurobiology has a different take and is […]
