First of all let me say that as a consumer of vast amounts of email this is a great development from the recipients side of the equation – and it will become the norm. Hotmail is following a similar path and I wouldn’t be surprised to see it turn up in desktop apps such as […]
If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]
Coulrophobia – the medical term for fear of clowns – is quite common, although not always a pathological fear, you sense they are creepy. Well it turns out that there is a good reason for this. While psychologists think it stems from their transgressive behaviour (unpredictable and antisocial), neurobiology has a different take and is […]
From the end of September Gift Aid Claims will be different. The current R68(i) form will be no more and you will have to submit using one of 3 options: Complete on-line forms with attached spreadsheet (up to 1,000 claims per submission, but as many submissions as you like); Submit from your database on-line [direct […]
“It’s not a good time to be talking about press and public relations” says Heather Maitland in the opening salvo of the latest JAM(1), but then goes on to do just that. And quite rightly too. The problem it seems is over saturation (read competition) and it has always been thus: proprietors were complaining of […]
Most Trustees would like to raise money simply by broadcasting how great their cause is, how great their need is, and then waiting for donations to roll in. However, even the best newsletters and media articles don’t raise much money. Asking people directly and passionately raises money, and there’s no shortcut to this. However, stopping […]
A lot of good things have been said about Derek since he died in February, but I just wanted to add my little bit. I first met Derek back in 1982/3 when I was persuaded to lecture about financial evaluation on the Diploma. Just a bit of a seminar I was told, easy – although […]
