If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]
I just read a short, but great blog from Adam Thurman on the Mission Paradox and following on from my blog the other day about email marketing seemed very timely. The one bit that says it all: “If I say the word “marketing” and all you think about is ads or Facebook you are thinking too […]
I’m a big fan of eye-catching infographics, but this one is even more engaging, its a video!. Very interesting facts about Pinterest, how you should use it and how popular it is. […]
First of all let me say that as a consumer of vast amounts of email this is a great development from the recipients side of the equation – and it will become the norm. Hotmail is following a similar path and I wouldn’t be surprised to see it turn up in desktop apps such as […]
Coulrophobia – the medical term for fear of clowns – is quite common, although not always a pathological fear, you sense they are creepy. Well it turns out that there is a good reason for this. While psychologists think it stems from their transgressive behaviour (unpredictable and antisocial), neurobiology has a different take and is […]
Did you know that “71.2% of the organic traffic of E-commerce sites comes from Google?” I didn’t 🙂 check out this info-graphic to find out why you are losing sales. Infographic by – Website Optimization Company Invesp […]
It’s the first morning at the AMA conference in Bristol. At the Watershed, temperature climbing, no air con except an open window and some fans. But we are set up and waiting for the rush. […]
