Being much more personal

I just read a short, but great blog from  Adam Thurman on the Mission Paradox and following on from my blog the other day about email marketing seemed very timely. The one bit that says it all: “If I say the word “marketing” and all you think about is ads or Facebook you are thinking too […]

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JAM today, jam tomorrow

If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]

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Apps we like: MyScript Calculator

This is a calculator that you write on. Very clever and very easy to use and it’s free! Works on your smartphone (Android- iOS) Works on your tablet (Android- iOS) Use your handwriting to write any arithmetic formula. Write and calculate mathematical expressions in an intuitive and natural way with no keyboard Supported mathematical symbols: +, […]

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