If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]
When we first developed LiveBase® back in the mists of the 1990’s it was to provide an easily managed dynamic element for web sites that were, for the large part, static and updated via FTP. LiveBase was first used to power the news and events sections of the National Trust website and it’s second use was for […]
I just read a short, but great blog from Adam Thurman on the Mission Paradox and following on from my blog the other day about email marketing seemed very timely. The one bit that says it all: “If I say the word “marketing” and all you think about is ads or Facebook you are thinking too […]
The last few years have been particularly tough for the charity sector as it’s had to find new ways to operate and interact with the government whilst meeting the needs of those it serves. A period of economic growth followed swiftly by recession has seen income levels under pressure at exactly the time when charity […]
If you think that anybody can fundraise you are mistaken. Fundraising takes skills and hard work; the best fundraisers can make a huge difference to the fortunes of your charity. Appoint a smart, fast-learning team and offer them plenty of training and support. Bear in mind that it’s important to hire a fundraiser to raise […]
First of all let me say that as a consumer of vast amounts of email this is a great development from the recipients side of the equation – and it will become the norm. Hotmail is following a similar path and I wouldn’t be surprised to see it turn up in desktop apps such as […]
I’m a big fan of eye-catching infographics, but this one is even more engaging, its a video!. Very interesting facts about Pinterest, how you should use it and how popular it is. […]
