“If a friend or family member was having a heart attack or was choking, would you know how to help them? The free app features simple, easy advice on 18 everyday first aid scenarios, as well as tips on how to prepare for emergencies, from severe winter weather to road traffic accidents.” Designed to be […]
How are you getting on with the new requirement to submit Gift Aid claims electronically? Our latest software, GiftAider makes submitting your claims painless. It fully integrates with your existing system and is very simple to use. It manages the whole process whether you submit 1 or 500,000 donations at a time. As well as […]
Coulrophobia – the medical term for fear of clowns – is quite common, although not always a pathological fear, you sense they are creepy. Well it turns out that there is a good reason for this. While psychologists think it stems from their transgressive behaviour (unpredictable and antisocial), neurobiology has a different take and is […]
If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]
It’s the first morning at the AMA conference in Bristol. At the Watershed, temperature climbing, no air con except an open window and some fans. But we are set up and waiting for the rush. […]
“By the end of 2012 there will be more connected devices than people on Earth”: the first sentence of Heather Maitland‘s article really kicks off The latest edition of JAM is a very timely look at mobile marketing. A host of excellent articles that build up to the final one (well it’s in the middle […]
The last few years have been particularly tough for the charity sector as it’s had to find new ways to operate and interact with the government whilst meeting the needs of those it serves. A period of economic growth followed swiftly by recession has seen income levels under pressure at exactly the time when charity […]
