JAM today, jam tomorrow

If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]

Read More…

Being much more personal

I just read a short, but great blog from  Adam Thurman on the Mission Paradox and following on from my blog the other day about email marketing seemed very timely. The one bit that says it all: “If I say the word “marketing” and all you think about is ads or Facebook you are thinking too […]

Read More…

Ready for the off: Gift Aid claiming goes digital

From the end of September Gift Aid Claims will be different. The current R68(i) form will be no more and you will have to submit using one of 3 options: Complete on-line forms with attached spreadsheet (up to 1,000 claims per submission, but as many submissions as you like); Submit from your database on-line [direct […]

Read More…

Magnificent Maps at The British Library

A new, free, exhibition opens on April 30th at The British Library called Magnificent Maps: Power, Propaganda and Art, running until September 19th, it brings together some of the most impressive wall maps ever created – some of which have never been exhibited before. Why are maps so fascinating? I just find myself being able […]

Read More…