A lot of good things have been said about Derek since he died in February, but I just wanted to add my little bit. I first met Derek back in 1982/3 when I was persuaded to lecture about financial evaluation on the Diploma. Just a bit of a seminar I was told, easy – although […]
Click here to find out more about Eric Whitacre’s Virtual Choir […]
If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]
First of all let me say that as a consumer of vast amounts of email this is a great development from the recipients side of the equation – and it will become the norm. Hotmail is following a similar path and I wouldn’t be surprised to see it turn up in desktop apps such as […]
A new, free, exhibition opens on April 30th at The British Library called Magnificent Maps: Power, Propaganda and Art, running until September 19th, it brings together some of the most impressive wall maps ever created – some of which have never been exhibited before. Why are maps so fascinating? I just find myself being able […]
Enthusiasm and motivation are the best habits fundraisers can have. Schedule some time daily to create your enthusiasm habit; here are five things you can try: If you haven’t come across it yet, make time to read Hildy Gottlieb’s article, The Sound a Thank You Makes. Try putting her concept into practice and regularly spend some […]
This is a quote that we used in out original brochure, it was true then, it’s true now. “IT (information technology) is both the cause of problems and the source of solutions, but is not the magic touchstone. Its implementation is by people, its utilisation is by people, the ultimate arbiters of success or failure, […]
