Being much more personal

I just read a short, but great blog from  Adam Thurman on the Mission Paradox and following on from my blog the other day about email marketing seemed very timely. The one bit that says it all: “If I say the word “marketing” and all you think about is ads or Facebook you are thinking too […]

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Up Close and Personal

“By the end of 2012 there will be more connected devices than people on Earth”: the first sentence of Heather Maitland‘s article really kicks off The latest edition of JAM is a very timely look at mobile marketing. A host of excellent articles that build up to the final one (well it’s in the middle […]

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The press is dead, long live the press!

“It’s not a good time to be talking about press and public relations” says Heather Maitland in the opening salvo of the latest JAM(1), but then goes on to do just that. And quite rightly too. The problem it seems is over saturation (read competition) and it has always been thus: proprietors were complaining of […]

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Apps we like: MyScript Calculator

This is a calculator that you write on. Very clever and very easy to use and it’s free! Works on your smartphone (Android- iOS) Works on your tablet (Android- iOS) Use your handwriting to write any arithmetic formula. Write and calculate mathematical expressions in an intuitive and natural way with no keyboard Supported mathematical symbols: +, […]

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When technology succeeds

This is a quote that we used in out original brochure, it was true then, it’s true now. “IT (information technology) is both the cause of problems and the source of solutions, but is not the magic touchstone. Its implementation is by people, its utilisation is by people, the ultimate arbiters of success or failure, […]

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