It’s the first morning at the AMA conference in Bristol. At the Watershed, temperature climbing, no air con except an open window and some fans. But we are set up and waiting for the rush. […]
Category: Uncategorized
British Library unveils UK Web Archive
The British Library has unveiled an archive of UK websites (full story) to prevent a black hole. The project has been running since 2004 and aims to avoid “a digital black hole in UK web history”. One of the problems they face is copyright. They hope that Legal Deposit Libraries Act 2003 will be extended […]
Apps we like: MyScript Calculator
This is a calculator that you write on. Very clever and very easy to use and it’s free! Works on your smartphone (Android- iOS) Works on your tablet (Android- iOS) Use your handwriting to write any arithmetic formula. Write and calculate mathematical expressions in an intuitive and natural way with no keyboard Supported mathematical symbols: +, […]
Being much more personal
I just read a short, but great blog from Adam Thurman on the Mission Paradox and following on from my blog the other day about email marketing seemed very timely. The one bit that says it all: “If I say the word “marketing” and all you think about is ads or Facebook you are thinking too […]
New things that technology enables: The Virtual Choir
Click here to find out more about Eric Whitacre’s Virtual Choir […]
When technology succeeds
This is a quote that we used in out original brochure, it was true then, it’s true now. “IT (information technology) is both the cause of problems and the source of solutions, but is not the magic touchstone. Its implementation is by people, its utilisation is by people, the ultimate arbiters of success or failure, […]
Uncanny Valley – why clowns are scary
Coulrophobia – the medical term for fear of clowns – is quite common, although not always a pathological fear, you sense they are creepy. Well it turns out that there is a good reason for this. While psychologists think it stems from their transgressive behaviour (unpredictable and antisocial), neurobiology has a different take and is […]
Have you discovered Approval Pipeline yet?
If you’re a printer or graphic designer, the challenge of getting designs and layouts approved is often tricky. One extra name on the email list can cause a meltdown. If you’re working with a printer or graphic design agency, you may have experienced the pain of what happens when different people are viewing different versions […]
Feeling Abandoned? Left in the aisle? – Shopping Cart Abandonment! [Info-graphic]
Did you know that “71.2% of the organic traffic of E-commerce sites comes from Google?” I didn’t 🙂 check out this info-graphic to find out why you are losing sales. Infographic by – Website Optimization Company Invesp […]
Do you Pin? Check out this interesting Video Infographic: A marketer’s guide to pinterest
I’m a big fan of eye-catching infographics, but this one is even more engaging, its a video!. Very interesting facts about Pinterest, how you should use it and how popular it is. […]
Fundraising Fortnight
The last few years have been particularly tough for the charity sector as it’s had to find new ways to operate and interact with the government whilst meeting the needs of those it serves. A period of economic growth followed swiftly by recession has seen income levels under pressure at exactly the time when charity […]
Day 14: Keep going!
Enthusiasm and motivation are the best habits fundraisers can have. Schedule some time daily to create your enthusiasm habit; here are five things you can try: If you haven’t come across it yet, make time to read Hildy Gottlieb’s article, The Sound a Thank You Makes. Try putting her concept into practice and regularly spend some […]
Submit to HMRC online even if your donations management system doesn’t support it
How are you getting on with the new requirement to submit Gift Aid claims electronically? Our latest software, GiftAider makes submitting your claims painless. It fully integrates with your existing system and is very simple to use. It manages the whole process whether you submit 1 or 500,000 donations at a time. As well as […]
Magnificent Maps at The British Library
A new, free, exhibition opens on April 30th at The British Library called Magnificent Maps: Power, Propaganda and Art, running until September 19th, it brings together some of the most impressive wall maps ever created – some of which have never been exhibited before. Why are maps so fascinating? I just find myself being able […]
JAM today, jam tomorrow
If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]
Is Google Priority Mailbox the end for email marketing?
First of all let me say that as a consumer of vast amounts of email this is a great development from the recipients side of the equation – and it will become the norm. Hotmail is following a similar path and I wouldn’t be surprised to see it turn up in desktop apps such as […]
Day 3: Fundraising requires skills and expertise
If you think that anybody can fundraise you are mistaken. Fundraising takes skills and hard work; the best fundraisers can make a huge difference to the fortunes of your charity. Appoint a smart, fast-learning team and offer them plenty of training and support. Bear in mind that it’s important to hire a fundraiser to raise […]
Day 2: Ask for donations
Most Trustees would like to raise money simply by broadcasting how great their cause is, how great their need is, and then waiting for donations to roll in. However, even the best newsletters and media articles don’t raise much money. Asking people directly and passionately raises money, and there’s no shortcut to this. However, stopping […]
Up Close and Personal
“By the end of 2012 there will be more connected devices than people on Earth”: the first sentence of Heather Maitland‘s article really kicks off The latest edition of JAM is a very timely look at mobile marketing. A host of excellent articles that build up to the final one (well it’s in the middle […]
Don’t Drop the Ball: You Need Great Member Management Software to Grow Your Organisation
Membership Software is the backbone of your organisation, if you want success you have make sure you get your due diligence done first!
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