Last week I was at the Arts Marketing Association Digiday where Carol Jones made the comment that “… it’s not about the tech, done properly you don’t even notice it”. Immediately my thoughts jumped back to our first brochure (about 1990!) which started with a quote that “… the true test of successful implementation of […]
Category: design
Why do we need an effective website?
Image via Wikipedia Because it makes you money. It’s quite simple really. If your website is really working for you then it will bring in more visitors. Not lots of random visitors, but exactly the right kind of visitors for your arts organisation. They’ll be looking to buy from you. And if your website works […]
Birmingham Royal Ballet website – generated with Repertoire
Birmingham Royal Ballet published their planned productions for the Birmingham Hippodrome today and you can find the listing here. What is great, for us, about this is that it shows some of the new features in Masque Repertoire (our content management system for the performing arts), allowing all the information about a production to appear […]
Navigation – when every page is the home page
Interesting time over the weekend. The back button on my browser stopped working! You really don’t realise how much you use it until it’s not there and it really makes you appreciate good navigation on websites. How easy is it to get to what you are looking for? How simple to get back to the […]
Up Close and Personal
“By the end of 2012 there will be more connected devices than people on Earth”: the first sentence of Heather Maitland‘s article really kicks off The latest edition of JAM is a very timely look at mobile marketing. A host of excellent articles that build up to the final one (well it’s in the middle […]
Responsive Web Design. What! Why? Should you care?
Personally, I would say yes!. Let’s start by explaining some things. Back in the day we accessed the internet via a desktop computer, or maybe a laptop, screen sizes and computer speeds were pretty low, slow and inconsistent. But at least we knew roughly a few things about our potential visitors. They would probably be […]
What’s in a name?
Naming companies is a strange business. It was 25 years ago that we chose the name Systematic Marketing and it can’t be described as a very scientific process. Of course back then we didn’t have domain names to worry us and so I don’t think anyone had thought of combining a colour with an animal. […]
Which Comes First: The Design or The CMS?
Working with CMS: Content Management System In today’s web world any kind of design, which is going to be continually updated with content, needs a CMS. This database stores your site content and allows the site admin to work with an interface which means you can then add, modify and remove content at your will. […]
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