Further to my post the other day about David Bintley’s incredible new version of Cinderella, we find that BR are actually producing a second version! The same score, on the same scale and with the same ambitious production values… but with a very different choreographic team. Following on from the hugely successful Ballet Hoo! project, […]
Category: content management
My newsletter’s not SPAM!: 5 things to remember
One question we keep getting asked is “how do I stop our newsletter being thrown into the junk mail box?”. If you are involved with email marketing, and I include newsletters in that, then this is obviously an important consideration. Avoiding the waste basket has been the goal of direct marketeers since direct mail started […]
Have you got 5 minutes to spare? Then do some basic SEO.
Just been having a look around some of our friends sites and I am still surprised at how many don’t get the basics right when it comes to search engine optimisation (SEO). I think the trouble is most people think that SEO is hard and takes a lot of work. Well, it can be time consuming […]
Was that technology I just used?
Last week I was at the Arts Marketing Association Digiday where Carol Jones made the comment that “… it’s not about the tech, done properly you don’t even notice it”. Immediately my thoughts jumped back to our first brochure (about 1990!) which started with a quote that “… the true test of successful implementation of […]
Birmingham Royal Ballet website – generated with Repertoire
Birmingham Royal Ballet published their planned productions for the Birmingham Hippodrome today and you can find the listing here. What is great, for us, about this is that it shows some of the new features in Masque Repertoire (our content management system for the performing arts), allowing all the information about a production to appear […]
Plant your flag.
Do you own your plot on foursquare? You need to make sure that you control your venue information and encourage people to check in and comment, this is becoming an important database. foursquare is used in more places than just in its own phone app – instagram, momento … well take a look here. Russell […]
Responsive Web Design. What! Why? Should you care?
Personally, I would say yes!. Let’s start by explaining some things. Back in the day we accessed the internet via a desktop computer, or maybe a laptop, screen sizes and computer speeds were pretty low, slow and inconsistent. But at least we knew roughly a few things about our potential visitors. They would probably be […]
Up Close and Personal
“By the end of 2012 there will be more connected devices than people on Earth”: the first sentence of Heather Maitland‘s article really kicks off The latest edition of JAM is a very timely look at mobile marketing. A host of excellent articles that build up to the final one (well it’s in the middle […]
Which Comes First: The Design or The CMS?
Working with CMS: Content Management System In today’s web world any kind of design, which is going to be continually updated with content, needs a CMS. This database stores your site content and allows the site admin to work with an interface which means you can then add, modify and remove content at your will. […]
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