SMXi: Case Studies Archive - Page 2 of 2 - Systematic Marketing Ltd
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Case Studies

Personalised promotional URLs

Brita Water Filters / Inc Direct

Summary

The first part of this project was to take a list of Brita prospects/customers and to create a unique, short URL for each of them. The URL was then mail merged into promotional material sent to the targets. The other part was to create a website that recognised the unique URL and displayed customised information for the user.

Features
  • Personalised URL
  • Integrated website
  • Reporting

Platforms
   Web | Windows Server

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    Slide 1