Bought a pair of trousers the other day – nothing strange about that. In fact they are the same trousers I have been buying for quite a few years (different colours of course). But what struck me was that the price hadn’t changed much over the years, if at all. What has changed are little […]
Plant your flag.
Do you own your plot on foursquare? You need to make sure that you control your venue information and encourage people to check in and comment, this is becoming an important database. foursquare is used in more places than just in its own phone app – instagram, momento … well take a look here. Russell […]
10 for that? You must be mad
I’ve often heard people complain that they can’t afford to test their marketing, that it costs too much. That’s the first problem – treating it as a cost rather than in investment. When you test you are buying knowledge that will let you improve your return on your marketing investment. Marketing costs (time and money), […]
Was that technology I just used?
Last week I was at the Arts Marketing Association Digiday where Carol Jones made the comment that “… it’s not about the tech, done properly you don’t even notice it”. Immediately my thoughts jumped back to our first brochure (about 1990!) which started with a quote that “… the true test of successful implementation of […]
Repeat after me.
Had a very enjoyable and informative day yesterday at the Arts Marketing Association seminar on “Tracking Success: Measuring the impact of press and pr” given by Katie Moffat. A huge amount was covered, but one small piece rang a particular bell for me. A while back there was a big project by AMEC about measuring […]
Derek Holder: trailblazer
A lot of good things have been said about Derek since he died in February, but I just wanted to add my little bit. I first met Derek back in 1982/3 when I was persuaded to lecture about financial evaluation on the Diploma. Just a bit of a seminar I was told, easy – although […]
Should You Build a Mobile App or Mobile Website? [infographic]
Infographic by MDG Advertising […]
Do you Pin? Check out this interesting Video Infographic: A marketer’s guide to pinterest
I’m a big fan of eye-catching infographics, but this one is even more engaging, its a video!. Very interesting facts about Pinterest, how you should use it and how popular it is. […]
Responsive Web Design. What! Why? Should you care?
Personally, I would say yes!. Let’s start by explaining some things. Back in the day we accessed the internet via a desktop computer, or maybe a laptop, screen sizes and computer speeds were pretty low, slow and inconsistent. But at least we knew roughly a few things about our potential visitors. They would probably be […]
Up Close and Personal
“By the end of 2012 there will be more connected devices than people on Earth”: the first sentence of Heather Maitland‘s article really kicks off The latest edition of JAM is a very timely look at mobile marketing. A host of excellent articles that build up to the final one (well it’s in the middle […]
Feeling Abandoned? Left in the aisle? – Shopping Cart Abandonment! [Info-graphic]
Did you know that “71.2% of the organic traffic of E-commerce sites comes from Google?” I didn’t 🙂 check out this info-graphic to find out why you are losing sales. Infographic by – Website Optimization Company Invesp […]
What is a QR code?
What is a QR Code? So you may have heard that QR Codes are set to become the ‘next big thing’ but thinking to yourself, what is a QR Code!? QR or Quick Response Codes are a type of two-dimensional barcode that can be read using smartphones and dedicated QR reading devices, that link directly […]
New tool on our website :)
Colour QR Generator [click here]Also worth checking out these cool business cards which put QR codes to use. 20 QR Code Business Cards Design Inspiration What is a QR code? […]
Very useful infographic explaining browser trends
Just stumbled upon this infographic today and thought I would share it. Its always interesting and highly useful to know this sort of stuff, also its worth noting you can find out this kind of information specifically for your own website if you check your google analytics. Personally I like to use Google Chrome 🙂 […]
New things that technology enables: The Virtual Choir
Click here to find out more about Eric Whitacre’s Virtual Choir […]
Take the dullness out of databases
Image via Wikipedia We know databases aren’t very sexy. But we also know they are integral to the smooth running of an arts organisation. And a good database can make the difference between a very successful arts organisation and one that’s struggling to make ends meet. You might be asking how a load of information […]
Now is the time to invest in your customers
Image via Wikipedia 2011 has been a difficult year for arts organisations. Early this year 206 organisations found out they had had their applications for funding rejected by the Arts Council. The impact of these funding cuts will depend to some extent on the size of the arts organisation you work in. If you are […]
Why do we need an effective website?
Image via Wikipedia Because it makes you money. It’s quite simple really. If your website is really working for you then it will bring in more visitors. Not lots of random visitors, but exactly the right kind of visitors for your arts organisation. They’ll be looking to buy from you. And if your website works […]
Why your website should make you money
You probably already have a website. You might quite like your website. It looks nice and you seem to get plenty of visitors. So it’s doing its job, right? When you first had your website built did you have a clear objective, did you know what you wanted to achieve once the website was up […]
Jamming at 10: Friends or Foes? Friends schemes discussed.
First let’s wish a Happy Birthday to JAM (Journal of Arts Marketing) which has just celebrated its 10th birthday! And is it still jamming at 10? I think so, with this excellent issue dedicated to Friends and Membership schemes in the Arts. Very timely this, it arrived the day after I went to the excellent […]
