Seth Godin posted a blog “The complaining customer doesn’t want a refund” and it reminded me of a lesson I learnt many years ago. Back in the mists of time when I was doing a stint in a sales office when one of the reps received a call from a disgruntled customer. The rep, while […]
I get to see a fair few business cards when I’m out and about. Many are absolutely fine, some are tacky, some flashy, some are even whole little booklets (which I will probably never read). The problem I have, and I am sure I am not alone, is that when I am going through them […]
While we were building the new website I came across our original brochure which was written in the early 1990s (I’d been prompted to do this by something said at a recent conference) and was surprised at how little had really changed. Yes the technology has moved on a bit and we are using a […]
From the end of September Gift Aid Claims will be different. The current R68(i) form will be no more and you will have to submit using one of 3 options: Complete on-line forms with attached spreadsheet (up to 1,000 claims per submission, but as many submissions as you like); Submit from your database on-line [direct […]
Last week I went along to the Middlesex University DProf summer bbq – and very nice it was to. We all got our name badges, but instead of them being emblazoned with the Middlesex Uni logo, they were each personalised with our company logos. A very nice touch, and a sensible one. The idea was […]
HMRC will stop accepting paper Gift Aid claims on 30th September 2013. From October 1st you will have to use their on-line service – the official announcement is here. I’m really pleased to say that we have 2 products that have received HMRC recognition: Our Patron Supporter Management System – our fully integrated CRM and […]
Bought a pair of trousers the other day – nothing strange about that. In fact they are the same trousers I have been buying for quite a few years (different colours of course). But what struck me was that the price hadn’t changed much over the years, if at all. What has changed are little […]
Do you own your plot on foursquare? You need to make sure that you control your venue information and encourage people to check in and comment, this is becoming an important database. foursquare is used in more places than just in its own phone app – instagram, momento … well take a look here. Russell […]
I’ve often heard people complain that they can’t afford to test their marketing, that it costs too much. That’s the first problem – treating it as a cost rather than in investment. When you test you are buying knowledge that will let you improve your return on your marketing investment. Marketing costs (time and money), […]
Last week I was at the Arts Marketing Association Digiday where Carol Jones made the comment that “… it’s not about the tech, done properly you don’t even notice it”. Immediately my thoughts jumped back to our first brochure (about 1990!) which started with a quote that “… the true test of successful implementation of […]
Had a very enjoyable and informative day yesterday at the Arts Marketing Association seminar on “Tracking Success: Measuring the impact of press and pr” given by Katie Moffat. A huge amount was covered, but one small piece rang a particular bell for me. A while back there was a big project by AMEC about measuring […]
A lot of good things have been said about Derek since he died in February, but I just wanted to add my little bit. I first met Derek back in 1982/3 when I was persuaded to lecture about financial evaluation on the Diploma. Just a bit of a seminar I was told, easy – although […]
Infographic by MDG Advertising […]
I’m a big fan of eye-catching infographics, but this one is even more engaging, its a video!. Very interesting facts about Pinterest, how you should use it and how popular it is. […]
Personally, I would say yes!. Let’s start by explaining some things. Back in the day we accessed the internet via a desktop computer, or maybe a laptop, screen sizes and computer speeds were pretty low, slow and inconsistent. But at least we knew roughly a few things about our potential visitors. They would probably be […]
“By the end of 2012 there will be more connected devices than people on Earth”: the first sentence of Heather Maitland‘s article really kicks off The latest edition of JAM is a very timely look at mobile marketing. A host of excellent articles that build up to the final one (well it’s in the middle […]
Did you know that “71.2% of the organic traffic of E-commerce sites comes from Google?” I didn’t 🙂 check out this info-graphic to find out why you are losing sales. Infographic by – Website Optimization Company Invesp […]
What is a QR Code? So you may have heard that QR Codes are set to become the ‘next big thing’ but thinking to yourself, what is a QR Code!? QR or Quick Response Codes are a type of two-dimensional barcode that can be read using smartphones and dedicated QR reading devices, that link directly […]
Colour QR Generator [click here]Also worth checking out these cool business cards which put QR codes to use. 20 QR Code Business Cards Design Inspiration What is a QR code? […]
Just stumbled upon this infographic today and thought I would share it. Its always interesting and highly useful to know this sort of stuff, also its worth noting you can find out this kind of information specifically for your own website if you check your google analytics. Personally I like to use Google Chrome 🙂 […]
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