5 reasons why you should be using a CRM system for your business

If your business involves communication with customers, a CRM system (or customer relationship management system) is bound to be vital in reaching your goals. With the ability to manage all communications and details related to both existing and potential customers, there are loads of reasons why a CRM system is important for your business. Learn […]

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When technology succeeds

This is a quote that we used in out original brochure, it was true then, it’s true now. “IT (information technology) is both the cause of problems and the source of solutions, but is not the magic touchstone. Its implementation is by people, its utilisation is by people, the ultimate arbiters of success or failure, […]

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The Ritterman Building at Middlesex University

I was recently invited to have a gander at the new £18m Ritterman Building at Middlesex University which provides astate-of-the-art teaching facility for technology and design. Environmental sustainability is at the heart of the Ritterman building as part of the University’s commitment in reducing our environmental impact. Sustainable features include solar panels, a bio-diverse green […]

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Rollercoaster in the basement?

You know that you are only moving a few centimetres at most but you really, really do want to hold on! This is project in the basement (along with some other interesting stuff) which links up an Oculus Rift 3d headset with a seat from a flight simulator. With a clever bit of programming you […]

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3d Pottery at the Ritterman

When you enter the Ritterman Building the first thing you are likely to see is the 3d pot maker. This is an excellent example of integrating different technologies . While the pot is created using the 3d printer the shape of the pot is governed by the number of tweets that mention Middlesex University – so […]

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Get your hands on some Bitcoin (sometimes for free)

Bitcoin seems to be making the headlines again with the the exchange rate of nearly $1500:1BTC *.Additionally there has been a lot published on Blockchain, the technology behind Bitcoin- but I’ll cover that in another blog. Having been asked a few times about how to buy Bitcoin I thought I’d give you a quick overview. First […]

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LiveBase is 20!

When we first developed LiveBase® back in the mists of the 1990’s it was to provide an easily managed  dynamic element for web sites that were, for the large part, static and updated via FTP. LiveBase was first  used to power the news and events sections of the National Trust website and it’s second use was for […]

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Uncanny Valley – why clowns are scary

Coulrophobia – the medical term for fear of clowns – is quite common, although not always a pathological fear, you sense they are creepy. Well it turns out that there is a good reason for this. While psychologists think it stems from their transgressive behaviour (unpredictable and antisocial), neurobiology has a different take and is […]

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What’s in a name?

Naming companies is a strange business. It was 25 years ago that we chose the name Systematic Marketing and it can’t be described as a very scientific process. Of course back then we didn’t have domain names to worry us and so I don’t think anyone had thought of combining a colour with an animal. […]

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10 Web design trends for 2015

The Next Web has identified 10 web design trends we are likely to see over the next 12 months: Longer scrolling sites – as mobile devices become more important there is a switch to longer scrolling pages rather than lots of links Story telling and interaction – content has always been important but telling a […]

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Day 14: Keep going!

Enthusiasm and motivation are the best habits fundraisers can have.  Schedule some time daily to create your enthusiasm habit; here are five things you can try: If you haven’t come across it yet, make time to read Hildy Gottlieb’s article, The Sound a Thank You Makes.  Try putting her concept into practice and regularly spend some […]

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AMA Conference 2014

It’s the first morning at the AMA conference in Bristol. At the Watershed, temperature climbing, no air con except an open window and some fans. But we are set up and waiting for the rush. […]

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Day 13: Grants & Funding

The world of grant making is evolving.  Below are the best websites where you can access guidance on applying for grants plus advice on how to manage a relationship with a funder. These sites contain more sources, more commentary and more funding analysis than anywhere else. Subscribe online at the individual websites. Warning… these websites can […]

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Day 12: Check your materials

It’s important to ensure you are sending a consistent message with every piece of material that’s posted online or sent to potential donors.  This includes obvious things like your website and social media posts, and other items such as your email footer and Skype status.  Include a personal story: why you’re raising money, why it’s […]

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Day 11: Why do people give?

For any charity trying to raise money, understanding what motivates people to give is pretty useful.  However, people’s motivations can be complex.  Here are a few of the most important reasons why people donate: They are affected personally by the cause (think heart disease or cancer) They are thankful that they aren’t affected by the […]

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