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Systematic
Marketing
Management Software Display

Every good business knows that the key to achieving growth is through the speed and quality with which your customer service delivers, especially when you own a membership-based organisation.

It’s important to listen to your members and hear from them directly what exactly it is they are looking for. Luckily, we live in an era where technology is so intertwined with our day-to-day lives, making it easier, more than ever, to get in touch with your members, and hear their answers firsthand. It’s no exaggeration to say that they key to succeeding as a business is literally right in the palm of your hands.

You know for a fact that organising member subscriptions and scheduling events can be tiring. All of these are part of membership management and it can really take up all your time, making it difficult, sometimes even impossible, to attend to other core operations. But that’s precisely what modern technology is for—making life more efficient and convenient for you.

Here’s how integrating management software can help you grow your business:

Easy Onboarding

Onboarding is, naturally, a crucial step in ensuring that you won’t go out of business. However, onboarding can be a troublesome task, given that there’s just so much to do – reaching out to people, convincing them of the rewards and bonuses that your business can offer, showing them around the system, and so on and so forth. 

So if you are looking for ways to make onboarding a little less stressful software like this is the way forward. With good technology, it only takes a few clicks to set up an account for your new members, giving them an interactive platform where they can easily review their perks and benefits, and be updated on any rewards and gift programs, promos and discounts, and other happenings in your business.

Streamlined Reporting and Analytics

Another thing most subscription-based businesses face is the challenge of reporting and managing analytics. At times, this leaves you with an additional cost just to get consistent status reports.

With a management software, preparing and assessing these reports will no longer be a problem. They are designed to handle big data and can quickly and accurately sort through numerous reports and analytics. You can rest easy knowing that the information you get is not only as precise as possible, but also easily readable and interpreted even if you’re not an analytics expert.

Organised Database

Stemming from the previous point, you would also want to keep your database updated and add, edit and delete entries as often as necessary. Now, you can always choose the traditional way of updating a database, but there is a high chance for human error and it can be a very time-consuming process.

What you need is a good management software that lets you add, edit and delete entries accurately and with ease. This software should automate most of your business processes without jeopardising its quality.

Efficient Communication

A management software program should also ease your communication process, as this is crucial to sustaining your business. We’re not only talking about communication within the business, but also with your members.

The tools you use should be accessible to everyone that needs to be on-board, but still secure enough that no crucial information is compromised. Additionally, they should be efficient and ensure you are connected and reachable by your audience at all times, something that is particularly important for the modern organisation.

First let’s wish a Happy Birthday to JAM (Journal of Arts Marketing) which has just celebrated its 10th birthday! And is it still jamming at 10? I think so, with this excellent issue dedicated to Friends and Membership schemes in the Arts.

Very timely this, it arrived the day after I went to the excellent AMA “Best of Friends” workshop hosted by Liz Hill – if you get the chance, take the opportunity. In fact JAM has a nice extract from her book “The Complete Membership Handbook” (with Brian Whitehead) on page 6, just to get you started. Go through the checklist, if it’s right for you then read teh rest of the article, then buy the book then start your scheme! Couldn’t be easier.

Actually if you are thinking of starting a scheme, or already have one then a good read of this JAM is a must. Heather Maitland first poses the question of whteher you really should have a friends scheme dipping into lots of statistics (Did you know that The Friends of Norwich Theatre Royal Scheme had a return of 460%!) and drawing on articles and case studies to help you answer the question.

Of course not all schemes are effective so Sarah Gee’s article “Friends or foes” takes you through what to do if it all stops adding up. This could be making no financial return, the objectives of the Friends (if an external organsiation) might not be the same as yours, plus a number of other pitfalls.

Roger Tomlinson takes us back to the starting point, posing the question “what relationships should we seek?” in Fans not fiends. Are fans of an arts organisation analgous to football fans? Can we have fans? An interesting question and it changes the way we might look at the competition – fans don’t switch sides on a whim. And how does social media affect this?

In addition, there are a couple of excellent case studies, by Jennifer Faure Francis of the Royal Academy of Arts, Sarah Chambers of the National Theatre, and there is an extract of Nina Simon’s interview with Kristen Denner about the new scheme at the Whitney Musuem of American Art, to put it all into the context of real organisations.

Finally, get to know Sam Eaves, marketing manager of Birminham Royal Ballet in the “Just a minute” column.

As I always say, if you don’t get JAM – sign up today.