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Systematic
Marketing

When it comes to running a successful business, finding ways to save both time and money can help you to reach your goals, and make a fantastic profit. However, when running a company itself uses so many of your resources, it can be difficult to find the opportunity to consider what changes could be made.

Here, we share some great ways to save time and money when running a business which we hope you can use to help you to hit your targets.

Save money on advertising

A lot of businesses spend a large amount of their budget on advertising, but that doesn’t mean that it’s necessary. For example, instead of splashing the cash on a number of Google Ad campaigns, you could try to optimise your website for organic search instead. By creating well written, engaging, and informative content for your company’s website, you can hit the top of the search rankings without spending a penny. Plus, organic search results tend to be more appealing to consumers than paid ads anyway, so you could benefit from some really pivotal web traffic increases.

Another way to get your business in front of customers without spending is by putting yourself out there as an industry expert. By using the passion that you have for the sector that you work in, you can find publications, websites, and social channels that will happily quote you on what you have to say about what is happening in your industry. This could lead to backlinks from high-quality websites, mentions in popular publications or a place in your target market’s social media feeds.

Invest in bespoke software

Investing in bespoke software that fits your business needs is one of the best ways to save time and money. Although software that you buy straight off the shelf can be cheaper, in the long run, you’ll end up spending money on unnecessary updates and maintenance that won’t benefit you at all. Through choosing bespoke software, you can ensure that it meets all of your business requirements and makes your processes simpler. This means less paperwork and admin for you and your employees, resulting in more time to get on with your day-to-day tasks.

Another way that bespoke software can save your company money is that you only need to pay for the features that you require. If you don’t think that it’ll make you or your employees more efficient, you don’t have to include it in your package. In addition to this, the people within your business will experience higher morale due to being provided with software that helps them to do their jobs more effectively. Bespoke software is always created to be intuitive and user-friendly, so you don’t need to worry about employees wasting time trying to work out how to use it, and can simply enjoy the rewards created from a happier workforce.

Be environmentally friendly

Running an environmentally friendly business won’t only help the planet, but can save your company money too. By encouraging employees to switch off their computers at the end of the day, making sure that all printers are set to print both sides, ensuring that excess water isn’t used when cleaning or washing up, and finding any other possible way to reduce energy use, you will find that you end up spending less on both electricity bills and other resources.

You’ll also find that changing any paper-based processes within your business to electronic processes will save money on the amount of paper you’re buying, and will probably enable your workforce to complete these processes quicker too. Anything that you can do to make processes easier for employees will mean that they have more time to spend on the tasks that are making your company money. Innovative bespoke software can help you to achieve this, as all of your projects and processes can be streamlined and organised electronically. This also means that you’ll be less likely to miss or lose details as the process is carried out, which can help to avoid disputes or confusion further down the line.

These ways to save time and money when running a business are very easy to put into practice, and you’ll start seeing the benefits within no time at all. If you choose to invest in bespoke software for your company, please do contact us to discuss your requirements, we’d be happy to use our experience to help you.

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