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Charity sector reminded of the law


What charities can and can’t do when it comes to direct marketing


The Times newspaper has published an open letter from Information Commissioner, Christopher Graham addressing what charities can and can’t do when it comes to direct marketing. The paper carried a story suggesting an exemption for charities when it comes to marketing their organisations and contacting the public to ask for donations. Our letter states that this is not the case and sets out the existing responsibilities for charitable organisations which are exactly the same as any other company. Any organisations using direct marketing must do so under the Privacy and Electronic Communications Regulations (PECR) which includes screening phone numbers via the TPS and making sure they have the right consent for use of personal data. You can read our guidance in more detail on our website.

ICO Direct Marketing Guidelines


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