Developing software is for geeks…

is a phrase that is banded around “A LOT”.

The truth of the matter is that the people who spend their working lives simplifying and connecting complex and multi-layered processes are amongst the world’s best problem solvers.

Now, let’s be realistic developers can attract (whether fairly or not) a label of ‘geekdom’. They are an eclectic mix of fascinating individuals with probably the broadest range of hobbies and interests – latest fashion perhaps not necessarily being the foremost consideration – but this is because their focus is on finding a better way to solve a problem.

At SMXi Software we have a great team of collaborative individuals, each with a range of unique skills and attributes. Genuine people with real life experience that are capable of interpreting and understanding the needs of our customers. With a desire – dare I say a competitiveness – to provide the most intuitive and on the surface of it – simple software solutions that take the complex and make it easy for the user.

Now, writing this as a non-developer suit wearing (of a smart but not necessarily of the latest fashion style) sales and marketing director, I am sure I too fit a very clear stereotype. I will never claim to have the coding and analytical skills that make up one of the best UK software development businesses, but I can claim to have the privilege of fronting up a brilliant team that do provide software that improves and positively impacts the clients we work with.

And that’s the beauty of it all, isn’t it? While the stereotypes might linger—whether it’s the developer in their “geek” glory or the suited sales lead giving their best pitch—what truly matters is the outcome. At SMXi Software, it’s not about the labels or the tropes; it’s about the results we deliver and the stories we get to share with our clients. Together, we’re more than a team—we’re proof that diverse perspectives and shared goals can create something remarkable.