10 for that? You must be mad

I’ve often heard people complain that they can’t afford to test their marketing, that it costs too much.

That’s the first problem – treating it as a cost rather than in investment. When you test you are buying knowledge that will let you improve your return on your marketing investment.

Marketing costs (time and money), it’s our job to make sure we make the most out of it so invest in your testing.

Russell