The first part of this project was to take a list of Brita prospects/customers and to create a unique, short URL for each of them. The URL was then mail merged into promotional material sent to the targets. The other part was to create a website that recognised the unique URL and displayed customised information for the user.
Enable all local outlets to order customised multi media marketing collateral while retaining control of the brand
This system collected data from 250+ systems worldwide in around 120 formats and on multiple types of media. Detailed deduplication processes combined this into a single database system for managing marketing communications.
A membership management system with web integration and renewal reminder workflows
This system collected marketing response and conversion data for all marketing activity worldwide and provided decision support analysis for planning future campaigns and activity.
A content management system bringing together performers, repertoire, venues, performances and a media library.
Provide a web based portal to enable people to become members of the National Trust
A website that allows users to view comparative data on towns and cities across Europe using data visualisation to make the statistics come alive.
Provide a web based facility enabling sales reps to order point of sale support material for delivery to shops
Collect donations, both single and committed giving, using the web from anywhere in the World
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