Case Studies Archive - Systematic Marketing Ltd

SMXi: Case Studies Archive - Systematic Marketing Ltd

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Case Studies

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On-line Membership System

The National Trust

Summary

Provide a web based portal to enable people to become members of the National Trust

Features

Complex membership selections and wizard
Secure Portal
Full featured backend management system
Payments with Credit Cards and Direct Debit
Integration with 3rd party CRM systems

Time: 12 years

Platforms Web | Windows Server | Windows Desktop

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Marketing Asset Ordering System

Rank Organisation / Inc Direct

Summary

Enable all local outlets to order customised multi media marketing collateral while retaining control of the brand

Features

Controlled Access
Marketing Asset Management
Integration of Print, Email, Mail Merge, SMS
Invoice Generation
Interface with printers and delivery platforms

Time: 8 years, Continuous Development

Time to first release: 2 months

Platforms Web | Windows Server | Windows Desktop

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Campaign Statistics Collection and Reporting (CATS and EATS)

Economist Intelligence Unit/The Economist

Summary

This system collected marketing response and conversion data for all marketing activity worldwide and provided decision support analysis for planning future campaigns and activity.

Features

Response and Conversion Analysis
Statistical analysis
Advanced Reporting

Platforms Windows Server | Windows Desktop

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Membership Scheme Management System

Birmingham Royal Ballet

Summary

A membership management system with web integration and renewal reminder workflows

Features

Multiple membership categories
Gift Aid management
Renewal reminder generation
Web integration

Platforms Windows Server | Windows Desktop | Web

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Specialist Content Management for the Performing Arts

Birmingham Royal Ballet

Summary

A content management system bringing together performers, repertoire, venues, performances and a media library.

Features

Controlled Access to management system
Content management and linked media library
Fully featured reporting including daily casting notices
Links to external systems

Platforms Mobile App | Web | Windows Desktop | Windows Server

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Data Consolidation and Customer Marketing System (DMACS)

Economist Intelligence Unit

Summary

This system collected data from 250+ systems worldwide in around 120 formats and on multiple types of media. Detailed deduplication processes combined this into a single database system for managing marketing communications.

Features

Data integration
Regional access control to data
Complex database querying
Reporting

Platforms Windows Server | Windows Desktop

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Personalised promotional URLs

Brita Water Filters / Inc Direct

Summary

The first part of this project was to take a list of Brita prospects/customers and to create a unique, short URL for each of them. The URL was then mail merged into promotional material sent to the targets. The other part was to create a website that recognised the unique URL and displayed customised information for the user.

Features

Personalised URL
Integrated website
Reporting

Platforms Web | Windows Server

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Fast Turnaround PDF Invoice Production

PlusNet / Romax

Summary

Import data and create up to 100,000 multi page invoices a day with a fast turn around

Features

Multi threading and advanced memory management
Customised data loading
PDF Rendering
Detailed Reporting
Approval Pipeline Integration

Platforms Windows Server

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Point of Sale Merchandise Distribution

iForce / United Biscuits / Red Bull / Spirit Group

Summary

Provide a web based facility enabling sales reps to order point of sale support material for delivery to shops

Features

Controlled Access
Stock Management
Integration with despatch system and delivery tracking
Package/Pallet count calculation

Time: 8 years, Continuous Development

Time to first release: 6 weeks

Platforms Web | Windows Server | Windows Desktop

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Online graphical statistics site

JLL

Summary

A website that allows users to view comparative data on towns and cities across Europe using data visualisation to make the statistics come alive.

Features

Controlled Access
Comparative statistics
Multi system integration
Links to the report libraries
Multi company development team
Data Visualization

Platforms Windows Server | Web | Microsoft SQL Server

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