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Because it makes you money. It’s quite simple really. If your website is really working for you then it will bring in more visitors. Not lots of random visitors, but exactly the right kind of visitors for your arts organisation.
They’ll be looking to buy from you. And if your website works well and you can boost conversion rates then they’ll become customers. You need a website which is visible so people know about your organisation and are driven there. Then you want to make it an easy and pleasurable experience for them to buy from you. If they have a great experience from the moment they deal with you then they are likely to become repeat customers.
Your first step is to develop a marketing plan for your website – get that end objective clear in your mind and then work towards developing a profit-centre website that will take your organisation to the next level.
If you’d like to know more about turning your cost-centre website into a profit-centre website then call Masque Arts on +44 (0)20 7100 6010 or email us for further information.