You may not have heard of it, but Google Ad Grants is the non-profit edition of AdWords, Google’s online advertising tool. As part of its nonprofit programme, Google gives eligible charities $10,000 (£5,800) a month to spend on AdWords, Google’s pay-per-click advertising system. Not only that, if you spend at least $9,500 (£5,545) in two months of the previous 12 and fulfil other criteria, you can also apply for Grantspro. If approved, Google will give your charity $40,000 a month to spend. That’s a whopping $480,000 (£280,000) a year.
Dan Cobley, Managing Director, Google UK says: “Through Google for Nonprofits, we want to support the incredible work of charitable organisations in the UK by eliminating some of the technical challenges and costs that they face. We hope our technology will help them to reach more donors, improve operations and raise awareness so they can focus on changing the world for the better.”
Get found quicker on Google by applying for your Google Grant today. All charities registered with the Charity Commission of England and Wales are eligible.